Resistance is Futile: Assimilate or Perish
The 1980s Called — They Want Their
Customer Service Back
MARKETING TO GENERATION Y, OR THE MILLENNIAL GENERATION, HAS BEEN THE TOPIC OF CONVERSATION FOR QUITE SOME TIME NOW, BUT IT HAS BECOME MOST IMPORTANT TO DRYCLEANERS DURING THE PAST FEW YEARS AS GENERATION Y TURNS 30 THIS YEAR.
For the next 25 years, they will become more and more relevant to us until 2040 when GenY begins to turn 55 and become poorer and poorer drycleaning customers. The sweet spot is 35-55 years old. Most of our customers fall within that age group